ARCHETYPE
Innocent: The innocent’s goal is to be happy. He leads an almost childlike life and his biggest fear is being punished for doing something wrong.
Jester: The jester’s greatest desire is to experience the joy of the moment. He does want to be accepted, as long as he is accepted for what he is: spontaneous and playful.
Logo
To build the logo, an asymmetric typography was used to convey a playful aspect. The typography was reformulated to receive the dog and the cat. Above all, the edition gave balance to the brand logo.
